Publications

Annual Report 2024

2024 was a year of seismic political change. And Best for Britain was ready for it. Against the backdrop of increasing global conflicts, the re-election of Trump as US President and the rise of Reform UK as an electoral force, we set out with a bold objective: to help deliver a change of government and lay the foundations for a meaningful reset of the UK’s relationship with Europe.

Poll: British voters ready to back a more ambitious EU reset

New data shows strong public support for the government to go further in securing better trade terms with the EU including among Labour voters who are now considering voting for Reform UK. As the UK prepares to host EU leaders at a summit to agree greater cooperation, a poll of almost 5,000 people undertaken by YouGov on behalf of Best for Britain asked what people would accept to secure better trade terms with the EU.

Poll: voters expect trade to be government’s top priority at UK-EU Summit in May

A new poll commissioned by Best for Britain by YouGov of almost 5,000 people found that when it comes to negotiations with the EU, Brits expect trade to be the government’s top priority relative to all other options, including improving defence and security cooperation and tackling illegal immigration across the English Channel.

Poll: Brits say Trump’s tariffs mean the UK should improve its relationship with the EU

New Best for Britain polling finds Brits want the government to respond to new US tariffs by deepening ties with our main trade partners such as the EU.

Poll: Boost economy with new EU deal, not more cuts, say Brits

New YouGov poll commissioned by Best for Britain found that 46% of respondents think a new trade deal with the UK’s largest market is a better way to grow the economy, thereby boosting public finances, compared to 28% who think cutting benefits is the way to go.

MRP Analysis: A UK-EU Youth Mobility Scheme

We commissioned YouGov to poll almost 15,000 people in Great Britain on whether they support or oppose the UK and EU agreeing to a Youth Mobility Scheme to allow 18-30 year olds to move between and work or study in the UK and EU. The poll found an overwhelming majority want the UK Government to work with the EU to increase the ability of young people to travel and work. Every constituency in Great Britain is predicted by the MRP analysis to favour supporting both lengths of YMS.

Report: Quantifying the opportunities for economic growth

Best for Britain asked Frontier Economics to independently model the economic effects of alignment rules and standards for goods and services between the UK and the EU within the UK Government’s negotiating red lines of ‘no return to the single market, customs union or freedom of movement’. The modelling also considered the United States potentially levying tariffs on the UK and other trade partners.

MRP Analysis: Should the UK be more or less closely aligned with EU standards and regulations

MRP predicts only two GB constituencies would not support the UK becoming more closely aligned with EU standards and regulations. Every other constituency would support being more closely aligned.

MRP Analysis: Improving trade access with the EU if it required the UK to follow some EU rules

MRP analysis predicts every GB constituency except Clacton would support the UK accepting some EU rules in return for improved trade with the EU.

MRP Analysis: Improving trade access with the EU if it required the UK to follow all EU rules

MRP analysis predicts a majority of GB constituencies would overall support the UK being required to follow all EU rules in return for improved trade access.

MRP Analysis: Prioritising the UK’s trading relationships

Best for Britain's massive new MRP poll reveals that every constituency in Great Britain thinks the Government should prioritise trade with the EU over the USA and other countries.

Our roadmap to fix the Brexit deal

Since it was established in 2021, the UK Trade and Business Commission (UKTBC) has been working to understand how our new trading relationships are impacting businesses and different sectors of the UK economy. And now we have the solutions.

Public Opinion: UK’s international and trading relationships

Instructive new poll reveals twice as many voters think the Prime Minister should prioritise trade with the EU over trade with the USA.

2024 General Election Impact Report

Best for Britain reached tens of millions of people with our election campaign, our tactical voting website GetVoting.org received 6.15 million hits and 43% of all voters saw information about tactical voting during the election.

CBAM and Net Zero

Read Best for Britain's report: CBAM and Net Zero

Regulatory alignment and youth mobility

Read Best for Britain's report: Regulatory alignment and youth mobility

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