Publications

The UK’s biggest challenges: Public attitudes towards the most important issues facing the UK and local communities

Best for Britain's latest polling report suggests that the cost of living is the top priority for people both nationally and locally. Conversely, the salience of immigration and asylum drops from the second most prominent issue in aggregate, to the seventh, when the biggest issues facing the UK are reframed to individuals and local communities.

Tom Brufatto, Josh Edwicker

The Brexit Report: Public attitudes towards Brexit ahead of the 2025 Budget

Best for Britain's latest polling report suggests that despite Reform UK’s surge in popularity, the view that Brexit has been more of a failure has increased in support across the supporter bases of all main Westminster parties.

Tom Brufatto, Josh Edwicker

Tory voters say Brexit has failed and damaged UK economy

Ahead of the Conservative Party’s 2025 conference in Manchester, exclusive new polling by YouGov for Best for Britain reveals that people who say they intend to vote Conservative at the next general election are now more than twice as likely to consider Brexit a failure for the UK (46%) compared to a success (22%).

Britain is off track and Brexit to blame, say Labour’s 2024 voters

A majority of people who voted Labour in July last year have said they think things in the UK are heading in the wrong direction - with almost two thirds pinning the blame on Brexit. Ahead of Labour’s 2025 party conference, an exclusive YouGov poll of more than 4,000 people commissioned by Best for Britain has found that the electoral coalition - who swept the party to power just fourteen months ago - is increasingly unhappy with the direction of the country.

Poll: British voters ready to back a more ambitious EU reset

New data shows strong public support for the government to go further in securing better trade terms with the EU including among Labour voters who are now considering voting for Reform UK. As the UK prepares to host EU leaders at a summit to agree greater cooperation, a poll of almost 5,000 people undertaken by YouGov on behalf of Best for Britain asked what people would accept to secure better trade terms with the EU.

Poll: voters expect trade to be government’s top priority at UK-EU Summit in May

Poll: Brits say Trump’s tariffs mean the UK should improve its relationship with the EU

Poll: Boost economy with new EU deal, not more cuts, say Brits

MRP Analysis: A UK-EU Youth Mobility Scheme

We commissioned YouGov to poll almost 15,000 people in Great Britain on whether they support or oppose the UK and EU agreeing to a Youth Mobility Scheme to allow 18-30 year olds to move between and work or study in the UK and EU. The poll found an overwhelming majority want the UK Government to work with the EU to increase the ability of young people to travel and work. Every constituency in Great Britain is predicted by the MRP analysis to favour supporting both lengths of YMS.

Report: Quantifying the opportunities for economic growth

Best for Britain asked Frontier Economics to independently model the economic effects of alignment rules and standards for goods and services between the UK and the EU within the UK Government’s negotiating red lines of ‘no return to the single market, customs union or freedom of movement’. The modelling also considered the United States potentially levying tariffs on the UK and other trade partners.

MRP Analysis: Should the UK be more or less closely aligned with EU standards and regulations

MRP predicts only two GB constituencies would not support the UK becoming more closely aligned with EU standards and regulations. Every other constituency would support being more closely aligned.

MRP Analysis: Improving trade access with the EU if it required the UK to follow some EU rules

MRP analysis predicts every GB constituency except Clacton would support the UK accepting some EU rules in return for improved trade with the EU.

MRP Analysis: Improving trade access with the EU if it required the UK to follow all EU rules

MRP analysis predicts a majority of GB constituencies would overall support the UK being required to follow all EU rules in return for improved trade access.

MRP Analysis: Prioritising the UK’s trading relationships

Best for Britain's massive new MRP poll reveals that every constituency in Great Britain thinks the Government should prioritise trade with the EU over the USA and other countries.

Public Opinion: UK’s international and trading relationships

Instructive new poll reveals twice as many voters think the Prime Minister should prioritise trade with the EU over trade with the USA.