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Write to Ant & Dec: Get Farage Out of Here
It’s finally been revealed that Nigel Farage is heading into the I’m a Celeb jungle.
And the timing couldn’t be worse; after a weekend where populist policitians brought the far right onto our streets, ITV is building the profile of a man whose only claim to fame is from stoking divisions among our communities. The decision to pay Nigel Farage £1.5m (the highest anyone has been paid to appear on the show) is completely incompatible with ITV’s values and goals.
It’s time to ask Ant & Dec if they’re comfortable presenting a programme promoting this man, and to pledge not to watch I’m a Celeb until Farage is ruled out.
This campaign has now ended
Those on X might have seen #BoycottImACeleb trending during the run of I'm A Celebrity... in November 2023 as tens of thousands of angry viewers pledged not to watch ITV’s flagship show over the platforming of populist politician Nigel Farage.
Many did so in direct response to Best for Britain’s boycott campaign, which also encouraged more than 5,000 people to go a step further and send a complaint to Ant & Dec personally.
To our delight (and only slight amazement), it seems to have paid off. In a phenomenon that has been ominously labelled ‘The Farage Effect’, the show saw opening-night viewing figures dive to lows not seen since the series began in 2002, with 2.2 million fewer people watching than last year.
And in December 2023 Ant and Dec called for 'no more politicians' on the show.
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