Cookies

1. Introduction

This Cookie Policy (“Cookie Policy”) explains what “cookies” are and what Best for Britain Limited – which is primarily known as Best for Britain (“Best For Britain”, “we”, “us” or “our”) - use cookies and similar technologies (“Cookies”) for when you visit our Bestforbritain.org site as well as any and all subdomains, and any and all Best For Britain controlled domains using the related names (the “Sites”).  Please see a list of our Sites below.  It also explains about third party Cookies (Cookies set by third parties where our Sites’ pages contain content from those third parties, e.g. the “AddThis” button) and how you can control these.  

Best For Britain operate the Sites under the following campaign names:

  • Best for Britain – BestforBritain.org
  • Hey-MP –Hey-MP.uk
  • GetVoting – GetVoting.org
  • UK Trade and Business Commission - tradeandbusiness.uk
  • Trade Unlocked - TradeUnlocked.co.uk

This Cookie policy should also be read in conjunction with our Privacy Policy and our Sites’ Terms of Use.  We may need to update this Cookie Policy from time to time and will notify you of any material changes by displaying a notification on our Sites.  

2. What are Cookies and what do they do?

A Cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, a computer asks your computer for permission to store this file in a part of your hard drive specifically designated for Cookies.

Information gathered through Cookies may include the date and time of the visits made to a website, the pages viewed and the time spent at a website.

We use first and third party Cookies on our Sites and/or in our emails.  First party Cookies are Cookies placed by us to collect information about you. However, certain Cookies available on our Sites and/or in our emails are placed by third party website operators.  Please refer to the relevant third party website operator’s privacy notice for more information about how they may use such information. You can manage third-party Cookies set on our Sites using our Cookie preference management system and Cookies from third parties set outside our Sites by using their privacy control settings.

For further details on Cookies, please visit All About Cookies where you can find comprehensive information on Cookies.

3. Consent to the use of Cookies

Essential or necessary Cookies – Please note that we do not need your consent to store and access essential or necessary Cookies on your device, although you can still block or delete them (see below).

 Non-essential Cookies – We may only store and access non-essential cookies on your device with your permission. You are not obliged to give consent to our use of non-essential Cookies. Further, if you give your consent and then change your mind you can block or delete them (see below).

4. Refusing, Blocking and Deleting Cookies 

You can change your Cookie preferences at any time by clicking on the “C” icon in the bottom left-hand corner of the home page of each of our Sites.  Once in the Cookie preference management system you can adjust the toggles for marketing and analytics cookies to “on” or “off”, then close the panel by swiping left or clicking on the “x” at the top right-hand corner of the panel – no further action is needed to confirm your preference.  Alternatively, if you wish to accept the recommended settings, which enable all Cookies, you can click “apply the recommended settings”. You may need to refresh your browser for changes to take effect. 

You can also block the use of Cookies by activating the relevant settings in your browser. Please visit All About Cookies where you can find comprehensive information on Cookie management and blocking or deleting for a wide variety of browsers. 

Please be aware that in order to use some parts of our Sites you will need to allow essential or necessary and certain optional functionality Cookies.  If you subsequently block or delete those Cookies, some aspects of our Sites may not work properly and you may not be able to access all or part of our Sites.

5. How long do Cookies last?

All cookies have expiration dates that determine how long they stay in your browser:

Session Cookies – these are temporary Cookies that expire (and are automatically erased) whenever you close your browser.

Persistent Cookies – these usually have an expiration date and so stay in your browser until they expire, or until you manually delete them.

6. How we use cookies

Essential or necessary CookiesEssential Cookies are those Cookies which are essential for the operation of a website.  Essential Cookies include Cookies such as login Cookies and shopping cart Cookies. 

Optional Functionality CookiesThese Cookies recognise you when you return to a website, they remember your preferences and they provide enhanced, more personalised features. Cookies are used to personalise your interaction with social media, such as Facebook.  Such Cookies recognise users of those social media sites when you view social media content on our Sites.  They also allow you to quickly share content across social media, through the use of simple ‘sharing’ buttons.  

Analytics Cookies - We use analytics or performance Cookies which, in conjunction with our web server’s log files, allow us to calculate the aggregate number of people visiting our Sites and which parts of our Sites are most popular.  This helps us gather feedback so that we can improve our Sites and better serve our users. We do not generally store any personal information that you provide to us in a Cookie.

Marketing Cookies - Marketing Cookies (also known as advertising or targeting Cookies) deliver adverts that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on a website and help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.

You can find more information about some of the main Cookies we use on the Sites and the purposes for which they are used in the table below.  Information on Marketing Cookies is contained in the section ‘Managing third party Cookies’:

BestforBritain.org

Cookie Name Description Retention Period Third Party
AADSSO Microsoft Microsoft Online Authentication Cookie session Yes
ACH01 Maintains information about which ad and where the user clicked on the ad. session Yes
ACL This cookie is used for advertisement tracking purposes. 3 months Yes
ACLUSR This cookie is used for advertisement tracking purposes. 1 year Yes
ANON Contains the A, a unique identifier derived from your Microsoft account, which is used for advertising, personalization, and operational purposes. It is also used to preserve your choice to opt out of interest-based advertising from Microsoft if you have chosen to associate the opt-out with your Microsoft account. 1 year Yes
ANONCHK Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation 10 minutes No
BCP This cookie is used for advertisement tracking purposes. 1 year Yes
BFB This cookie is used for advertisement tracking purposes. 1 year Yes
BFBUSR This cookie is used for advertisement tracking purposes. 1 year Yes
CC Contains a country code as determined from your IP address. 1 year Yes
KievRPSAuth Helps to authenticate you when you sign in with your Microsoft account. 5 years Yes
MC0 Detects whether cookies are enabled in the browser. session Yes
MC1 Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. 1 year Yes
MH Appears on co-branded sites where Microsoft is partnering with an advertiser. This cookie identifies the advertiser, so the right ad is selected. session Yes
MR Used to collect information for analytics purposes. 7 days No
MS0 Identifies a specific session. session Yes
MSFPC Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. 1 year Yes
MSNRPSAuth Helps to authenticate you when you sign in with your Microsoft account. 5 years Yes
MSPAuth Helps to authenticate you when you sign in with your Microsoft account. 5 years Yes
MSPProf Helps to authenticate you when you sign in with your Microsoft account. 5 years Yes
MUID Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. 1 years No
MUIDB Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. 1 year Yes
NAP Contains an encrypted version of your country, postal code, age, gender, language and occupation, if known, based on your Microsoft account profile. 1 year Yes
OID This cookie is used by the Bing advertising network for advertising tracking purposes. 3 months Yes
OIDI This cookie is used by the Bing advertising network for advertising tracking purposes. 3 months Yes
OIDR This cookie is used by the Bing advertising network for advertising tracking purposes. 3 months Yes
PPAuth Helps to authenticate you when you sign in with your Microsoft account. 5 years Yes
SRM_B Collected user data is specifically adapted to the user or device. The usercan also be followed outside of the loaded website, creating a picture of the visitor's behavior. 1 years No
ToptOut Records your decision not to receive interest-based advertising delivered by Microsoft. 1 year Yes
WLSSC Helps to authenticate you when you sign in with your Microsoft account. 5 years Yes
_HPVN Analysis service that connects data from the Bing advertising network with actions performed on the website. 1 year Yes
_RwBf This cookie helps us to track the effectiveness of advertising campaigns on the Bing advertising network. 1 year Yes
_UR This cookie is used by the Bing advertising network for advertising tracking purposes. 1 year Yes
_uetsid This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. 24 hours No
_uetvid This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. 1 years No
brcap Microsoft Microsoft Online Authentication Cookie 1 years Yes
childinfo Contains information that Microsoft account uses within its pages in relation to child accounts. 5 years Yes
kcdob Contains information that Microsoft account uses within its pages in relation to child accounts. 5 years Yes
kcrelid Contains information that Microsoft account uses within its pages in relation to child accounts. 5 years Yes
kcru Contains information that Microsoft account uses within its pages in relation to child accounts. 5 years Yes
pcfm Contains information that Microsoft account uses within its pages in relation to child accounts. 5 years Yes
x-ms-gateway-slice Identifies a gateway for load balancing. Session Yes
__cf_bm Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. 30 minutes No
__cfduid The '__cfduid' cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable 5 years No
__cflb When enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimizing network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool. 30 minutes No
__cfruid Used by the content network, Cloudflare, to identify trusted web traffic. Session No
_cfuvid The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address. Session No
cf_chl_2 Used by Cloudflare for the execution of Javascript or Captcha challenges. These cookies are not used for tracking or beyond the scope of the challenge. session No
cf_clearance Whether a CAPTCHA or Javascript challenge has been solved. 1 years No
CookieControl Stores user consent preferences for your website. 3 months No
CookieControlTC Stores IAB TCF consent preferences. 3 months Unknown
_fbc Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 2 years Yes
_fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 3 months No
aks Determines the login state of a person visiting accountkit.com 30 days Yes
aksb Authenticates logins using Account Kit 30 minutes Yes
c_user Used in conjunction with the xs cookie to authenticate your identity to Facebook. 90 days Yes
campaign_click_url Records the Facebook URL that an individual landed on after clicking on an ad promoting Facebook 30 days Yes
csm Insecure indicator 90 days Yes
datr Used to prevent creation of fake / spammy accounts. Datr cookie is associated with a browser, not individual people. 2 years No
dbln Used to enable device-based logins 2 years Yes
ddid Used to open a specific location in an advertiser's app upon installation 28 days Yes
fr Contains a unique browser and user ID, used for targeted advertising. 90 days No
ick Stores an encryption key used to encrypt cookies 2 years Yes
js_ver Records the age of Facebook javascript files. 7 days Yes
locale This cookie contains the display locale of the last logged in user on this browser. This cookie appears to only be set after the user logs out. 7 days No
lu Used to record whether the person chose to remain logged in 2 years Yes
m_user Used to authenticate your identity on Facebook's mobile website. 90 days Yes
oo Ad optout cookie 5 years Yes
pl Used to record that a device or browser logged in via Facebook platform. 90 days Yes
presence The presence cookie is used to contain the user’s chat state. Session Yes
rc Used to optimize site performance for advertisers 7 days Yes
s Facebook browser identification, authentication, marketing, and other Facebook-specific function cookies. 90 days Yes
sb Facebook browser identification, authentication, marketing, and other Facebook-specific function cookies. 2 years No
sfau Optimizes recovery flow after failed login attempts 1 day Yes
usida Collects a combination of the user’s browser and unique identifier, used to tailor advertising to users. Session No
wd This cookie stores the browser window dimensions and is used by Facebook to optimise the rendering of the page. Session No
xs Used in conjunction with the c_user cookie to authenticate your identity to Facebook. 90 days Yes
ACLK_DATA This cookie is used to help improve advertising. This targets advertising based on what's relevant to a user, to improve reporting on campaign performance. 5 minutes No
GED_PLAYLIST_ACTIVITY Improves targeting/advertising within the website session No
__gpi Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 1 years No
__gpi_optout Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 13 months No
__gsas Provides ad delivery or retargeting. 3 months No
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months No
_gcl_dc Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months No
AMP_TOKEN Contains a token code that is used to read out a Client ID from the AMP Client ID Service. By matching this ID with that of Google Analytics, users can be matched when switching between AMP content and non-AMP content. 1 year No
FPAU Assigns a specific ID to the visitor. This allows the website to determine the number of specific user-visits for analysis and statistics. session No
FPID Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 1 years No
FPLC This FPLC cookie is the cross-domain linker cookie hashed from the FPID cookie. It’s not HttpOnly, which means it can be read with JavaScript. It has a relatively short lifetime, just 20 hours. 20 hours No
__utma ID used to identify users and sessions 2 years No
__utmb Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. 30 minutes No
__utmc Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. session No
__utmt Used to monitor number of Google Analytics server requests 10 minutes No
__utmv Bevat custom informatie die door de webdeveloper is ingesteld via de _setCustomVar methode in Google Analytics. Deze cookie wordt iedere keer geupdate als er nieuwe gegevens naar de Google Analytics server worden gestuurd. 2 years No
__utmx Used to determine whether a user is included in an A / B or Multivariate test. 18 months No
__utmxx Used to determine when the A / B or Multivariate test in which the user participates ends 18 months No
__utmz Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server 6 months No
_dc_gtm_ Used to monitor number of Google Analytics server requests 1 minute No
_ga ID used to identify users 1 years No
_ga_* Used to identify and track an individual user session. 2 years No
_gac_ Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. 90 days No
_gat Used to monitor number of Google Analytics server requests when using Google Tag Manager 59 seconds No
_gat_* Used to set and get tracking data 1 hour No
_gid ID used to identify users for 24 hours 24 hours No
.AspNetCore.Antiforgery. Anti-forgery cookie is a security mechanism to defend against cross-site request forgery (CSRF) attacks. Session No
ASP.NET_Sessio General purpose platform session cookie, used by sites written with Microsoft .NET based technologies. Usually used to maintain an anonymised user session by the server. Session No
ASP.NET_Sessio_Fallback Fallback session cookie to support older browsers that haven't implemented the Secure flag, in modern evergreen browsers this cookie is never set as it haven't got the Secure flag. Session No
CLID The cookie is set by embedded Microsoft Clarity scripts. The purpose of this cookie is for heatmap and session recording. 1 years No
MicrosoftApplicationsTelemetryDeviceId Used to store a unique device ID for tracking behavior and usage of the website 1 year No
SM This is a Microsoft cookie used to measure the use of the website for internal analytics Session No
__RequestVerificationToken This is an anti-forgery cookie set by web applications built using ASP.NET MVC technologies. It is designed to stop unauthorised posting of content to a website, known as Cross-Site Request Forgery. Session No
_clck This cookie is installed by Microsoft Clarity to store information of how visitors use a website and help in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. 1 years No
_clsk This cookie is installed by Microsoft Clarity to store information of how visitors use a website and help in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. 24 hours No


TradeandBusiness.uk

Cookie Name Description Retention Period Third Party
APC This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite 6 months No
DSID This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite 60 minutes Yes
FLC This cookie is used to link your activity across devices if you’ve previously signed in to your Google Account on another device. We do this to coordinate that the ads you see across devices and measure conversion events. 10 seconds Yes
GoogleAdServingTest Used to register what ads have been displayed to the user. session No
ID This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite 2 months Yes
IDE This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite 1 years No
RUL Used by DoubleClick to determine if the website ad was properly displayed. This is done to make their marketing efforts more efficient. 1 year Yes
__gads This cookie is used by Google for a variety of purposes (e.g., ensuring Frequency Caps work correctly). It includes AdSense if you have AdSense enabled. This cookie is associated with the DoubleClick for Publishers service from Google. Its purpose is to monitor the showing of advertisements on the site, for which the owner may earn some revenue. The main purpose of this cookie is targeting/advertising. 1 years No
ar_debug Store and track conversions 1 years No
test_cookie This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies. 15 minutes No
ACLK_DATA This cookie is used to help improve advertising. This targets advertising based on what's relevant to a user, to improve reporting on campaign performance. 5 minutes No
GED_PLAYLIST_ACTIVITY Improves targeting/advertising within the website session No
__gpi Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 1 years No
__gpi_optout Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 13 months No
__gsas Provides ad delivery or retargeting. 3 months No
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months No
_gcl_dc Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months No


Tradeunlocked.co.uk

Cookie Name Description Retention Period Third Party
AMP_TOKEN Contains a token code that is used to read out a Client ID from the AMP Client ID Service. By matching this ID with that of Google Analytics, users can be matched when switching between AMP content and non-AMP content. 1 year No
FPAU Assigns a specific ID to the visitor. This allows the website to determine the number of specific user-visits for analysis and statistics. session No
FPID Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 1 years No
FPLC This FPLC cookie is the cross-domain linker cookie hashed from the FPID cookie. It’s not HttpOnly, which means it can be read with JavaScript. It has a relatively short lifetime, just 20 hours. 20 hours No
__utma ID used to identify users and sessions 2 years No
__utmb Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. 30 minutes No
__utmc Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. session No
__utmt Used to monitor number of Google Analytics server requests 10 minutes No
__utmv Bevat custom informatie die door de webdeveloper is ingesteld via de _setCustomVar methode in Google Analytics. Deze cookie wordt iedere keer geupdate als er nieuwe gegevens naar de Google Analytics server worden gestuurd. 2 years No
__utmx Used to determine whether a user is included in an A / B or Multivariate test. 18 months No
__utmxx Used to determine when the A / B or Multivariate test in which the user participates ends 18 months No
__utmz Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server 6 months No
_dc_gtm_ Used to monitor number of Google Analytics server requests 1 minute No
_ga ID used to identify users 1 years No
_ga_* Used to identify and track an individual user session. 2 years No
_gac_ Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. 90 days No
_gat Used to monitor number of Google Analytics server requests when using Google Tag Manager 58 seconds No
_gat_* Used to set and get tracking data 1 hour No
_gid ID used to identify users for 24 hours 24 hours No


Hey-MP.UK

Cookie Name Description Retention Period Third Party
CookieControl Stores user consent preferences for your website. 3 months No
CookieControlTC Stores IAB TCF consent preferences. 3 months Unknown

GetVoting.uk

Re-launching soon

7. Managing third party Cookies

Third party cookies are Marketing or Optional Functionality Cookies (e.g. If you visit a page on our Sites which contains embedded content such as the “AddThis” button, you may be sent cookies from AddThis.com).  Marketing Cookies are set by third parties such as Facebook and Google to enable delivery of targeted advertising to you. We do not control the setting of these cookies, so you would need to check those third party websites for more information about their cookies and how to manage them outside of the Sites.  For third party cookies set on the Sites you can change your Cookie preferences, including in relation to third party Cookies, at any time by clicking on the “C” icon.

8. Cookies used in emails 

Please note that any emails you receive from us may contain Cookies to help us to see if recipients have opened an email and understand how recipients have interacted with it. Once you click on an email that contains a Cookie, your contact information may subsequently be cross-referenced to the source email and/or the relevant Cookie.  If you have enabled images, Cookies may be set on your computer or mobile device. Cookies will also be set if you click on any link within the email.

If you do not wish to accept Cookies from any one of our emails, simply close the email before downloading any images or clicking on any links.  You can also set your browser to restrict Cookies or to reject them entirely. These settings will apply to all Cookies whether included on websites or in emails.

In some instances, depending on your email or browser settings, Cookies in an email may be automatically accepted (for example, when you've added an email address to your address book or safe senders list). Please refer to your email browser or device instructions for more information on this.

9. Changes to this Cookies Policy

Changes to this Cookies Policy:

October 2019: Updated to include fuller information on Cookies placed on the Sites and instructions on how to manage first and third party cookies using the Cookie preference management system from CivicUK, deployed on the Sites in October 2019.         

November 2019: Updated to include information relating to Cookies on new service StartVoting.org and GetVoting.org 2.0.

September 2020: Updated to reflect change of Best for Britain's company name to 'Best for Britain Limited'.

April 2024: Updated Updated to include information relating to Cookies on UK Trade & Business Commission, and new services